Dip-in 

Tiffin

PACKAGING DESIGN & BRANDING

Dip-in Tiffin

Dip-in Tiffin is a packaging solution designed for a breakfast brand that sells on transit stations like Airports, Train stations as well as Bus stops. 

The design takes cues from traditional practices to make single-use takeaway food packaging eco-friendly, modular, eye-catching, and culturally relevant. 

Moodboard

Warm

TANGY
FRESH
SPICY
RICH

Chosen style of illustration
Typeface inspiration from the Indian Truck Art
Inspiration for form
Indian Condiments for tones

Package material

Setting up a few limitations to work under

The intent was to stick to minimum wastage as well as retain the cultural roots for the form. 

Here used are Areca leaf bowls, that are locally produced and a strong source of employment for various craft communities. 

Benefits

Low cost and ease of availability

Replaces plastic packaging

Non-Toxic and 100% Bio-degradable

Form exploration

Using sketch underlays for the bowl

Structure Inspiration

The packaging draws design inspiration from the traditional Indian tiffin lunchbox and boasts the ability to hold several containers within one unit.

Indian Tiffin
Dip-in Tiffin

Final Logo

Explorations

Logo Explorations

Branding

The next step was to finalize a Visual Identity for the brand so that there could be a design language system developed for different components of the packaging.

VISUAL IDENtity

 Sketches   

1/18

Featured 

This project has been spoken about on various well-known platforms. Click on the icons to check out the article

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Image by Ashley Whitlatch

© 2020 by Srishti Garg